26 7 / 2012
Day 116: My Difficult Decision
I see people seem to leave of Empire Avenue far too often. They seem to leave in three ways: Terminate, drop out, take a break. With the exception of people who officially Terminate, it’s not always clear when players have dropped out or taken a break.
Termination: I think this is a mistake unless you see that this game/business will be of no value in your work.
Dropping Out: I suspect that players who drop out are just fed up and need a break, and they just walk away never to return. This may be ok for them, but there shareholders may go through an agonizing decision process as they watch share prices continually slide.
Taking A Break: There are a lot of ways to take a break, sometimes the change in status is barely a ripple, sometimes it’s as bad as players who just drop out. I’ve seen many examples that can only be explained as people becoming occupied with other activities then returning and their shares eventually returnto their former levels.
A Problem With Empire Avenue
I’ve seen far too many friends and acquaintences just disappear from EA. I believe I know enough about Empire Avenue to understand what happens in most of those cases. And I’m sorry to say that I believe EA is flawed as a game and a business because it doesn’t provide people with remedies for managing the demands of the “game”. Your stock begins to fail as soon as you need time for your real life.
In the recent survey circulated by Paul Steinbrueck (e)PDSTEIN, this problem was addressed. And in follow-up articles and comments I’ve read, it’s clear that this is a major problem that not only limits the growth of EA but also threatens it’s future.
My Problem With Empire Avenue
The truth is, I’m struggling with the daily pressure to drive Network Activity. This has gone on for several weeks and it’s taking a toll.
Regardless of all other considerations, I’m facing the harse reality that the amount of time and effort it takes to keep growing my earnings & dividends, plus keep managing my portfolio has reached a level I can’t justify at this time.

The even harser reality is, for Empire Avenue to be useful for me it would have to recognize the two blogs I write for because this is where I want to direct my daily activities. Facebook, Twitter and Flickr are important parts of my social network, but with only one of my blogs being recognized I have to seek other activities to generate the Network Activity needed to feed my daily Earnings & Dividends.
My Difficult Decision
I am going to have to push my Empire Avenue activities down to a level where they no longer interfere with my main goals related to writing for Being Yordie Sands, and iRez Magazine.I believe EA can be helpful to me in building my audience and brand, but for now I feel many activities are taking away more than giving.
EA has helped me create a social network and I’ll focus on strenghtening that network. My top connections are through Facebook but I’ll continue to work on my Twitter & Flickr connecitons. Those contacts are valued and I’ll continue to devote time each day to strengthening those bonds.
The thing I can’t predict is how the changes in my activities will impact my Earnings & Dividends; however, I won’t allow myself to worry about these daily fluctuations. Many experienced players have told me to be patient, and I believe this is the only way I can move forward. Pushing just takes too great a toll.